Adidas: For the Oceans
Mexico city 2021
PROGRAM Pop up shop and store stand for a mall
YEAR 2022
STATUS Interior Design Project
AREA 18m2 and 9m2
CLIENT Adidas
TEAM byFutura
THE GOAL
Our inspiration comes from the idea of bringing the sea to the store. Metaphorically, we propose to use lines organic referring to the sea, materials that evoke the feeling that at some point they were trash but they have transformed into something visually appealing and innovative.
We want the user to finally interact with the space at point of sale.
INTERIOR STAND INSPIRATION
AXONOMETRY Scheme of the proposal
POP UP EXTERIOR SHOP INSPIRATION
AXONOMETRY Scheme of the proposal
THE GOAL
We want to preserve the same narrative that we are counting inside the store in a different way.
We propose to use information as a cause of impact visual to raise awareness. Through a structure modular and an “underground” tour, we want the space becomes more than an activity, a space for raise awareness and propose new clothing solutions to user.
EL OBJETIVO
Queremos conservar la misma narrativa que estamos contando dentro de tienda de una manera distinta.
Proponemos utilizar información como causante de impacto visual para crear conciencia. A través de una estructura modular y un recorrido “subterráneo”, queremos que el espacio se vuelva mas que una activación, un espacio para concienciar y proponer soluciones nuevas de indumentaria al usuario.
INTERIOR OF THE POP UP STORE
SCHEMATIC AXONOMETRY Interior of the Adidas Pop up store
INTERACTIVE AND AWARENESS ROOM_A route is proposed in which diverse screenings are appearing with documents on the problem of plastic, ways to reduce it and how it is process of manufacturing the products that adidas make with these plastics.
SCAFFOLDING STRUCTURE_Give flexibility and the possibility to adapt to the dimensions of the different spaces that are choose for your location. It is easy and quick to assemble. The rental of scaffolding is renovated to not generate waste.
PLASTIC WASTE COVERED BY TEXTILE MESH_Recycled + slogan for social awareness.
SALA INTERACTIVA Y SENSIBILIZACIÓN_Se propone una ruta en la que van apareciendo diversas proyecciones con documentos sobre el problema del plástico, formas de reducirlo y cómo es el proceso de fabricación de los productos que adidas fabrica con estos plásticos.
ESTRUCTURA DE ANDAMIOS_Dar flexibilidad y la posibilidad de adaptarse a las dimensiones de los diferentes espacios que se elijan para su ubicación. Es fácil y rápido de montar. El alquiler de andamios está propuesto para no generar residuos.
RESIDUOS PLÁSTICOS CUBIERTOS POR MALLA TEXTIL_Reciclado + lema para la conciencia social.
ELEMENTS