Tostitos Set Desing
Mexico City 2023
YEAR 2023
AREA 70 m2
CLIENT Tostitos Mexico
TEAM Luis Rojas as Art Director
THE GOAL
Designing a set for a Tostitos commercial. The requirements were a space that simulated an apartment with two spaces: the living room and the kitchen. At one point in the commercial, the living room transformed into the set of a TV reality show. To achieve this, several moving parts were designed that rotated or opened. For example, corners opened and spotlights appeared, or several pieces of furniture rotated and shelves with kitchen utensils appeared.
EL OBJETIVO
Diseñar un set para un comercial de Tostitos. Los requerimientos eran un espacio que simulase un apartamento con 2 espacios. La sala y la cocina. En un momento del comercial la sala se transforma en el plató de un show televisivo de un concurso. Para ello se diseñan varias partes móviles que giran o se abren. Por ejemplo, las esquinas se abren y aparecen focos o varios muebles giran y aparecen estanterías con herramientas de cocina.
Design process
Building process
Final set in the TV spot
Here it is an intro of the commercial that shows the final sets already built.